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Really Reebok? Really Crossfit Games? C'mon son

Really Reebok? Really Crossfit Games? C'mon son

In the midst of all the gun problems the U.S. is facing now, it's quite obvious that people are pretty sensitive about gun matters.

Well, it turns out Reebok, the main sponsor of the Crossfit Games doesn't seem too concerned about the subject because CrossFit Games Director, Dave Castro, took to Instagram to announce that individual male and female winners of the CrossFit Games which take place in Carson, California between July 19-24, would receive Glock handguns as prizes in addition to a a $2.2 million USD prize purse.

"The top male athlete, the Top female athlete, and every member of the winning team will receive a @GlockInc pistol."

A statement that may seem cool to some, but personally, I really struggle to see the link between sports events and GUNS! The weird part is that major brands are known to pull the plug when they think their brand might be associated to something negative. For example the Rick Ross "rape line". The "bawse" Rick Ross was once a brand ambassador for Reebok, but was released from his contract due to people complaining about a lyric in one of his verses. So how does a brand remove themselves from a harmless lyric, but stand behind these campaigns and partner up with an Austrian gunmaker? Maybe it's just me...

Here are a few pertaining statements from Highsnobiety's article.

"When Omar Mateen burst into Pulse nightclub in Orlando on June 12 and opened fire on the crowd, killing 49 people and wounding 53 others, he was carrying a Glock in addition to a semi-automatic .223-caliber Sig Sauer MCX.

When Vester Lee Flanagan II, 41, shot and killed a Roanoke, Va., a television reporter and a cameraman with a handgun while they were reporting a story live, he used a Glock.

Dylann Roof, 21, who killed nine people with a pistol at a historic black church in Charleston, S.C. used a a .45-caliber Glock."

How do you feel about Reebok's announcement?

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