Adidas have been going hard lately, especially following the immense success of the boost soles (Ultra Boosts, Yeezy Boosts, EQT Boosts etc...) and the artist collaborations it's actually quite hard to keep up! So to shake things up yet again, Adidas released a video exhibiting the new "Futurecraft Tailored Fibre" which in this example is used on the revamped Adidas Ultra Boosts (*drool*). This comes about a year after Futurecraft demonstrated 3-D printed midsoles and sneakers made out of ocean plastic!
The revolutionary fibre is designed to meet the user's individual needs all while enhancing the already legendary comfort the boost soles provide. Check out the video below for more details.